Wärtsilä is one of Finland's biggest heavy industry companies, known for it's engineering innovation in both the marine and energy sectors.
Since 2019 I have worked with key stakeholders within the company to amplify Wärtsilä's thought leadership across both their marine and energy divisions with the creation of key global communication assets including brand and product videos, webcasts and technical papers.
Wärtsilä Voyage
Autonomous Vessel Navigation
Just as self driving cars are transforming road transport, autonomous vessels will become a game changer for the marine industry. Wärtsilä is one of the leading companies in this area, already testing its autonomous technologies in tugboats in Singapore's busy port.
In 2019 and 2020, working with the team at Superson I scripted and oversaw the production of a series of videos explaining the technology and reinforcing Wärtsilä's reputation as a leading innovator within the industry.
Wärtsilä Energy
Working directly with stakeholders in both Helsinki and Beijing I wrote the website copy for Wärtsilä Energy China as well as scripting and overseeing the production of Wärtsilä's brand launch video for China.
Aimed at government officials and energy industry decision makers, these had to be pitched just right to ensure Wärtsilä was perceived as a suitable partner in this critical area of national interest.
Rethinking Energy
During the pandemic it was crucial that Wärtsilä Energy continued to demonstrate their thought leadership.
Bringing together industry influencers, international partners and Wärtsilä's own experts we created a series of webcasts and supporting articles sharing Wärtsilä's vision and latest technologies which the local sales teams could use to start conversations with potential clients.