Australian families are increasingly mired in debt. Fido is a simple low interest payment plan that allows you to buy the things you want and avoid getting stung by high credit card interest rates.
We wanted to create a super friendly and accessible brand that would represent this helpful, easy, low interest form of payment.
Our solution was a cute brand character, Fido: the faithful pooch who wants to be your friend and help you get the things you want without getting into huge debt.
Agency: Groves & Groves
Creative Director: Dewi Groves
Copywriter: Steve Chung
Art Director: Dewi Groves
Creative Director: Dewi Groves
Copywriter: Steve Chung
Art Director: Dewi Groves