As the lead creatives on the Lloyds Banking Group account, my Art Director Paul Ryan and I were responsible for producing all the collateral materials for Lloyds TSB and Bank of Scotland, as well as internal communications.
This required a clear understanding of what was possible within the strict regulations governing financial sector marketing.
Lloyds Internal Training Video
Shot in the agency basement on the tightest of budgets, we produced this step-by-step training video and ended up winning several financial sector and internal communication awards.
Agency: Rufus Leonard
Copywriter: Steve Chung
Art Director: Paul Ryan
Copywriter: Steve Chung
Art Director: Paul Ryan