Sony MDR Hi-Res Audio Headphones
Sony needed a differentiating position for their high end headphones that would appeal to an older, more discerning consumer.
Combining the line, ‘the art of sound’ with an elegant visual that showcased the product, proved to be a winner.
Sony Special Edition Walkman
We decided to design our own kind of camo to promote this camouflage patterned Limited Edition Walkman.
Waterproof Sony Walkman
Keeping it simple. This press ad concept was repurposed for use as a massive backdrop in store, online banner and across numerous collaterals across the Asia Pacific region.
Sony Wireless Speaker
Elegant, dynamic and unexpected visualisation of portable music, used across multiple countries across Asia Pacific.
Agency: Frontage Asia
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi