NISSIN wanted to promote the fact that they had new and improved ingredients across their range of Cup Noodles flavours and thereby, drive sales.
Rather than fall back on the usual in-store point of sale and social media posts we persuaded the client to create a fun App, that would entertain, inform and prompt purchase.
To encourage consumers to download the NISSIN App, we gave it a fun, shareable function called MangaCamr, which turns your photos into manga style captioned pictures which you can share across social media and messaging platforms.
To access more manga filters consumers just need to scan different Cup Noodle flavours.
The more cups you scan, the more filters you can use to create manga pictures.
The more cups you scan, the more filters you can use to create manga pictures.
Simply by scanning a 'Cup Noodles' with your phone you could watch a quickfire quirky animation showcasing the new improved ingredients in that particular new flavour cup.
The app also allows consumers to watch brand and product focused video content.
This campaign and App has been such a hit that Nissin plans to use it in major markets including India, Brazil and in Japan.
This campaign and App has been such a hit that Nissin plans to use it in major markets including India, Brazil and in Japan.
Agency: Frontage Asia
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi