To launch the latest entry level Sony DSLR camera we proposed a video demonstration by local photojournalist Edwin Foo along with an instructional microsite.
This approach enabled us to showcase the camera’s strong low light, high speed autofocus and video shooting capabilities in an easy to understand way that would appeal to the novices for whom the α57 was designed for.
Agency: Frontage Asia
Creative director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi
Creative director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi