I’m a strategically focused creative and entrepreneurial marketer who has worked in major network advertising agencies, branding agencies and boutique creative shops in the UK, Europe, Australia and Asia.
I’ve worked on some of world’s biggest brands creating regional campaigns, created and launched brands from scratch, and helped failing brands to rediscover their mojo.
I’ve worked on TV, press, radio and outdoor to online, mobile, branded content, corporate communications and AR. I’ve managed creative departments up to 16 people strong, run projects with stakeholders from multiple countries and won a few marketing and advertising awards along the way.
Some key achievements
Created a press and poster campaign for Heinz Salad Cream in the UK that led a complete evolution of its consumer base, a 180% increase in sales within three months and multple advertising awards.
Led the successful launch of Czech telecoms brand Oskar with the country’s most awarded advertising campaign that delivered over million customers within just one year.
The creation of a global brand activation campaign that ran for five years and helped Winston grow from the no.4 to the no.2 bestselling cigarette brand in the world.
Internal coms campaign for Lloyds Bank that increased front line employee brand engagement, leading to an increase in in-branch product sales of 34% in one year.
Created branded content for Sony that achieved over two million unique views, increasing product awareness and sales for its sports-focused electronics goods.
Over the past three years I have been focused on startups and B2B brands, working on business strategy, product sales, brand development, marketing and management. This has provided me with new insights and a deeper understanding of more fluid and adaptive ways of working to achieve better results quicker.
Led the successful launch of Czech telecoms brand Oskar with the country’s most awarded advertising campaign that delivered over million customers within just one year.
The creation of a global brand activation campaign that ran for five years and helped Winston grow from the no.4 to the no.2 bestselling cigarette brand in the world.
Internal coms campaign for Lloyds Bank that increased front line employee brand engagement, leading to an increase in in-branch product sales of 34% in one year.
Created branded content for Sony that achieved over two million unique views, increasing product awareness and sales for its sports-focused electronics goods.
Over the past three years I have been focused on startups and B2B brands, working on business strategy, product sales, brand development, marketing and management. This has provided me with new insights and a deeper understanding of more fluid and adaptive ways of working to achieve better results quicker.
A few things I’ve picked up along the way
Over the years I’ve learnt that the most effective creatives are true hybrids, able to think and operate beyond the four walls of the creative department. It is no longer enough for Creative Directors to simply come up with a compelling creative idea, we also need to understand the ever-changing business environment, be sensitive to the subtleties of people management, and be plugged into a constantly evolving technological landscape.
I believe, now, more than ever, in a world of constant distraction and sensory overload, we need to tell stories that cut through the chatter and make us feel something.
I am committed to telling those brand stories that help my clients win, whether it’s in the experiential space, across social media or through some interesting content.
If you are too, let's talk.