Sony BRAVIA
The Sony BRAVIA regional campaign is an annual pitch, we have won twice in three years. The challenge is always to create a campaign that will work across the whole Asia Pacific region, across twelve countries with very different cultural, social and economic characteristics. The brief also requires strong communication of specific product features.
For the 2016/17 campaign we decided to position Sony BRAVIA as a way to bring the family together, at the same time demonstrating its family friendly features.
The Vietnam market specifically requested we shoot a version of the TVC based around football, featuring the country’s own Posh n' Becks: Cong Vinh and his pop star wife, Thuy Tien.
Agency: Frontage Asia
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi
Creative Director: Steve Chung
Copywriter: Steve Chung
Art Director: Oketani Takeshi